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Global Horizons
Winter 1998, Vol. 19, No. 1

JAIMS Team Wins Regional Finals in Universities Business Challenge

A team of five students from the Japan-focused MBA program (JEMBA, offered in partnership with the University of Hawai'i College of Business Administration) has worked its way to the final, third round of competition in the 1997 Universities Business Challenge, a business management simulation game for universities and colleges primarily throughout the United Kingdom. Just back from their January victory in the London regional semifinals at the Guinness Brewery, the JAIMS team will return to England on March 4 for the final competition.

Team members Chee Meng Chan (Singapore), Marie Antoinette Go (Philippines), Suzanne Nakano (Hawaii), Sanjay Pareek (India) and Curtis Washington (Hawaii) acted as the board of directors for the Brew Masters Brewing Company, a producer of fine ales. As the board of directors, the team had to make critical business decisions that affect the day-to-day operations of the company. The objectives were to win market share, maximize profit, enhance customer satisfaction and raise employee morale.

The preliminary round of the Challenge involved 52 teams in five regions and took place last October through December. The JEMBA "executives" participated in five trading periods, handling various business situations through Internet, fax and e-mail to London. Crises they faced included rising transportation costs, contaminated beer, image problems and recession consequences. "Every week we had a decision to make," said Washington, chair of the JAIMS team. "Then we just went for broke in the last trading period." Going for broke paid off, as the team placed first in their region.

Twenty-two teams went on to the one-day semifinal round, with the JAIMS team competing against three other teams in their region. "We underwent six 30-minute trading periods," Chan said. "Between each period we had another 30 minutes in which we were given new information to analyze and then act on in the following period. The biggest difficulty was having to make such quick decisions on pricing, marketing, production and stock control."

The team was able to work together and place first in the semifinals, despite their jet-lag. With backgrounds in semiconductor manufacturing, real estate, accounting, education and finance, each member took on different roles. According to Go, "Chee Meng was great at analysis, Suzanne led the marketing efforts, Sanjay's a math and finance whiz, Curtis kept us in line, and I was the auditor."

In the final round the team intends to focus on the winning strategy that took them through the first two rounds of competition. "We aim for lowest cost, highest margin market segment," Pareek said.

Roxanne Kam, JAIMS academic services manager, accompanied the JEMBA students to London. "The Challenge has been time-consuming, particularly given their accelerated, 12-month schedule of MBA classes," Kam noted. "When they enrolled in the JEMBA program, they had no idea they would be volunteering for such a competition. We've all been impressed with their hard work and enthusiasm."

Team members acknowledge that working together as a board of directors in the competition has added a valuable dimension to their MBA studies. "It's been a great experience," Nakano said. "We're all looking forward to returning to the U.K."

The Universities Business Challenge is sponsored by Peritas Limited, one of Europe's largest information technology training, consultant and education organizations. Peritas is a subsidiary of ICL, a U.K.-based Fujitsu Ltd. company.

JEMBAs Graduate in Tokyo

With their voices singing "that a lifetime's not too long to live as friends," the JEMBA-7 class closed their commencement ceremony on November 21 in Tokyo. Regarded as a "harmonious" class by many who knew them at JAIMS and elsewhere, their commencement was also graced by a dance of aloha and appreciation by class member Christine Noelani Maii. Merle A. Okawara, president of JC Foods Co., Ltd., gave the commencement address, while Tadashi Sekizawa, president of Fujitsu Ltd., extended a congratulatory message. David Lu, first place recipient in the JEMBA speech competition, delivered the JEMBA address.

Executive Team Visits China to Finalize CHEMBA Internships

As the 21st century approaches, it is becoming clear that China is a rising economic powerhouse of the world. One hundred forty of the top 500 global companies have invested in Beijing, and in the past year there has been a 45 percent increase in total contracted investments in Beijing.

It is within the context of these vast changes that JAIMS is further developing its China-focused MBA (CHEMBA) program, offered in conjunction with the University of Hawaii at Manoa College of Business Administration. Last December, JAIMS President Glenn Miyataki, Vice President for Academic Affairs Blair Odo, and Vice President for Administration Makoto Takenaka visited Hong Kong, Shanghai and Beijing to finalize the upcoming CHEMBA internships in fall 1998. "The trip had four key objectives," Miyataki said. "First, we wanted to identify organizations and corporations willing to participate in internships. Second, we wanted to explore in more detail an academic advisor from a prestigious university. Another objective was to identify an organization or corporation that could assist with administrative support and housing arrangements. And fourth, it was crucial to understand visa procedures for China."

In Hong Kong, the JAIMS executive team visited Hong Kong University of Science and Technology, the Chinese University of Hong Kong, and the American Chamber of Commerce. In Shanghai, they met with Gang Liang, JAIMS alum and president of Shanghai TriWorks, and with numerous organizations, including the National Committee of YMCAs; Zhao An Hotel; U.S.-China Business Council, Shanghai Office; and Shanghai Baolong (Group) Co., Ltd.

Visits in Beijing included the State Commission on Education; China Council for the Promotion of International Trade/China International Economic and Technical Cooperation Consultants, Inc. (CCPIT/ECOTECH); Guanghua School of Management at Beijing University; APEC China Committee; U.S. Embassy; China Hospital Administration Institute; Ministry of Health, Department of Policy and Regulations; China Medical Foundation; and Fujitsu Beijing Ltd.

"Visiting these many organizations enabled us to assess the possibilities and opportunities for the CHEMBA participants' in-country experiences," Takenaka said. In addition, the executive team also enjoyed meeting with JAIMS alumni in Beijing.

"Plans for the CHEMBA internship are taking shape," Miyataki said. "We plan to bring our participants to Beijing for two weeks for a China business and management orientation and for site visits to key business and trade ministries and township enterprises. Then the students will move on to Shanghai for their internships and reports."

The CHEMBA internship dates are August through November 1998. Graduation will be in late November with the JEMBA participants in Tokyo.

JAIMS Launches Health Care Management Program

Last September, JAIMS trained 16 Japanese medical professionals about the American managed care system, launching the inaugural Intercultural Health Care Management Program (IHCMP). The two-week seminar was a cooperative program between JAIMS and Showa Pharmaceutical Co., Ltd. of Nagoya, and participants included doctors, hospital owners and administrators. Six Honolulu medical facilities--Kaiser Permanente, Kuakini Medical Center, Pearl City Nursing Home, The Queen's Medical Center, Rehabilitation Hospital of the Pacific, and Straub Clinic & Hospital--also took part.

Showa had approached JAIMS to develop a program to train their managerial and consultant personnel in the American managed care system, partly in response to proposed changes in the Japanese medical system. Various government and medical groups in Japan are discussing ways to establish a medical insurance system for the 21st century. "In Japan, hospital management under these new medical circumstances will require improved quality and will need to reduce hospital costs through better managed care," said Tsutomu Araseki, director of Medical Consultants Co., a division of Showa.

"There is also an interest in health-care systems in many countries, so this training is very timely," JAIMS President Glenn Miyataki said.

The program encompassed such courses as Alliances of Hospitals and Physician Groups, Insurance and Legal Policies, Facilities Planning and Management, and Benefits of the American Managed Care System. Instructors included experienced professionals in health-care related industries, faculty and medical practitioners with the University of Hawai'i John A. Burns School of Medicine and other university faculty. Dr. Thomas Au, a key advisor and instructor with IHCMP, was enthusiastic about the program. "I truly believe this group now knows much more about the U.S. health care system than does the average American physician," Au said. "The participants' levels of knowledge and commitment were outstanding--I learned a lot!"

The half- and full-day medical facilities visits included an overview of hospital management, observations of selected operations, and a discussion of key issues with hospital administrators and physicians. The facilities provided a wide spectrum of health-care options, ranging from an established HMO (Kaiser Permanente) to a physician-owned hospital (Straub Clinic & Hospital) to a nursing home (Pearl City Nursing Home). "I was very impressed with physicians who are making an effort and are concerned about doing well within the managed care system," one Showa participant remarked.

Bentley College Explores Asian Business at JAIMS

A group of 20 students from Waltham, Massachusetts met at JAIMS in January for a one-week seminar that gave them an opportunity to interact with several of Hawaii's Asian business experts and learn more about Asian business and culture. The seminar, entitled "Asian Business in the 21st Century," brought together undergraduate and MBA candidates from Bentley College's Joseph M. Cronin International Center.

Bentley College, a small liberal arts college that specializes in professional business education, approached Blair Odo, JAIMS vice president for academic affairs, several years ago about the possibility of a course credit program in Asian studies for their students. "Our goal was to immerse students from the mainland United States in a multicultural environment," Odo said. "We carefully crafted a seminar that built on the pool of Asian experts here in Hawaii. We also capitalized on the excellent and diverse participants in our ICMP and JEMBA/CHEMBA programs."

Karlton Tomomitsu, JAIMS academic programs manager and coordinator of the seminar, brought in instructors whose experience included cross-cultural communications, international marketing, and mediation and negotiation. "Being at such a distance, Bentley international business students do not usually have easy access to experts in Asian business," Tomomitsu said. "In one week at JAIMS, they met and exchanged ideas with experts--all in one place."

Session topics included Asia Market Analysis, Strategic Global Marketing, Negotiation and Dispute Resolution in Asia, the Changing Face of Chinese Film, Japanese Business Etiquette, Crisis Management and the Role of the News Media, Centers of Chinese Business in Asia, and Exploring Cultural Workplace Experiences (a small group session with ICMP and JEMBA/CHEMBA participants). Student feedback for the seminar was very positive--a frequent comment being "The speakers are great--I wish we had more time!"

Vice President Blair Odo Recognized by Leadership America

The fact that JAIMS Vice President for Academic Affairs Blair M.T. Odo is rarely found in her office says much about her working style. Whether she's teaching a class, rallying her staff or traveling across the Pacific, Odo is intensely involved with others. It came as no surprise to her colleagues, then, when Katha Kissman, executive director of Leadership America, announced that Odo was one of 125 women leaders selected to participate in the 1997 Leadership America program, a national, not-for-profit organization that recognizes, educates and connects accomplished women. Odo joins a prestigious group of women who represent 28 states, the District of Columbia, Japan and the U.K. In announcing the selection, Kissman stated, "This year's class showcases the best and brightest women leaders from around the country. Each class is designed to select women representing corporations, entrepreneurs, not-for-profits, education and government."

The 1997 program included three sessions, held in Washington, D.C., San Francisco and Dallas. Using the themes of politics and society, technology and global economy, and the personal and professional nature of work, the sessions provided a unique forum for discussion of public policy issues and a broader access for women leaders into the national decision-making process. "Interacting with so many women who represent so many different professions was a highlight of the program," Odo said. "In our working lives, we often tend to focus on our own area of expertise, be it education, finance or government, among others. Leadership America provided opportunities to exchange ideas with women from a wide range of dynamic organizations."

Odo also appreciated the networking benefits the program offered JAIMS. "These are women who hold high positions in their organizations. I hope to capitalize on these contacts for future business exchange and recruitment opportunities for ICMP and JEMBA/CHEMBA participants," she said. In addition, Odo noted that Leadership America reaffirms that women have made strides in holding key positions in many professions and disciplines. "There are core values that can help women attain leadership positions--it's crucial that you're willing to put in the hours, have a passion for what you do and approach work and related relationships with a positive attitude."

In November, Odo was recognized by JAIMS for her ten years of "outstanding service and team spirit." As vice president, she provides leadership for JAIMS' academic programs and student services, is involved in overall strategic planning and policymaking, and serves as liaison and resource for overseas cultural and business opportunities. All this, and she still finds time to teach classes in both the ICMP and JEMBA/CHEMBA programs.

Roxanne Kam, manager of academic services, has been working with Odo for eight years. "Blair leads by example," Kam said. "As a role model, she provides guidance, enthusiasm and a drive for excellence for her staff--Blair truly is the spirit of JAIMS."

FUNIKA Scholarship Established

JAIMS is pleased to announce the FUNIKA Scholarship, established by Nuri Sťzkesen, JMP-11 and AMP-23 alum, and his wife, Ilknur, through the FUNIKA Foundation, an agency of FUNIKA Ltd. "FUNIKA" is the name of Sťzkesen's company that he established in Turkey after his JAIMS studies and is an acronym for his AMP internship and related companies.

The scholarship is awarded for the internship portion of the ICMP and JEMBA programs, and those eligible are students from developing countries. Students must earn an overall grade point average of 4.0 in all graded courses prior to the internship to be considered for the scholarship.

ICMP students may receive a maximum of $1,500, and JEMBA students may receive a maximum of $2,000. The recipients will be designated as JAIMS FUNIKA Scholars, which will appear on their graduation certificate.

JAIMS Board of Trustees Chairman Yamamoto Honored

Takuma Yamamoto has officially retired as chairman of the board of Fujitsu Ltd., a position he had held since June 1990, and has been given the new title of chairman emeritus. Yamamoto joined Fujitsu in 1949 and has been chairman of the JAIMS board of trustees since 1988, a position he still retains. In May 1997, Yamamoto was awarded the Honorary Knight Commander of the Most Excellent Order of the British Empire in recognition of his distinguished contributions to commercial relations between the United Kingdom and Japan. In November, Yamamoto received the Grand Cordon of the Order of the Sacred Treasure, the highest honor given from the Japanese government to those who contribute to the Japanese business arena.

news@jaims--news about the people at JAIMS

The ICMP-97F class wrapped up a whirlwind four months at JAIMS in January, and congratulations are due to award recipients. Mi Jeong (Grace) You received the Francis A. Wong Award for Leadership, and Indra Sudung Tobing was honored with the Students' Choice Award. The President's Language Award was a tie between Kaichiro Minami for "My Impression about Japan" and Akio Komatsu for "Hawaiian Food Culture." Minako Shimazaki and Mi Jeong You tied for second place honors and Masumi Shibui took third place. In the research competition, Miwa Hayashi and Yuko Hisamoto received first place for their work on "The Future of the Honolulu Symphony." Indra Sudung Tobing won second place, while third place was a tie between Mi Jeong You and the team of Yoshimori Asai and Eriko Yamanokuchi. Keynote speaker at the ICMP-97F closing ceremony was Michael Leineweber, vice chairman of Media Five Limited, a Honolulu-based multidisciplinary design firm with projects throughout the Pacific Rim and a host business exchange company. Congratulations also to the 11 ICMP-97F participants who completed the Honolulu Marathon in December!

JAIMS staff participated in a two-day gasshuku (retreat) in November. Discussion and reflection focused on marketing, personal motivation and core values and a rousing small-group exercise in problem-solving styles.

The many talents of Karlton Tomomitsu, manager of academic programs (and JMP-12 alum), became even more apparent at the Honolulu Japanese Chamber's Shinnen Enkai (New Year's) Banquet. He was invited to perform in the Chamber's annual stage production of "Shiranami Gonin Otoko," a humorous adaptation of the kabuki play, "The Five Notorious Thieves." Tomomitsu portrayed Tadanobu Rihei, the meanest of the thieves. The performance was broadcast on local TV station KIKU.

Blair Odo, vice president for academic affairs, and Soutchay Viengkhou, manager of information technology and equipment support, celebrated ten years at JAIMS in September and January, respectively. New to JAIMS are Cynthia Lowe, receptionist and office assistant, Chikako Tomita, program assistant, and Soichi Kozai, Japanese instructor. Fond aloha is extended to former JAIMS staff Sandra Kumabe, who now works nearby at Hahaione Elementary School, and Sachiko Burke, now a translator for WorldPoint Interactive.

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